Selling your product or service effectively to a foreign market means translating your brand message dynamically for the target audience. A grammatically correct and accurate translation is rarely enough. In fact, when it comes to translation for the purposes of advertising your product in a new market, a translation which respects your original text in every […]
There are several apps on the market which claim to be able to read signs or other written versions of various languages. Why unless you understand how a language works, no app can ever replace learning a language from scratch, or just a good dictionary or phrase book. For a start, there are just too […]
Marketing with promotional gifts Giving away free gifts and promotional items has long been a popular tactic employed by brands to help cement customer loyalty and generate interest. It’s not rocket science to think that clients or customers will think highly of a business if they’re given something for free but it is important to […]
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